Hello there! 

I spend my days leading Shopify's UX team for App and Partner Platform. This includes a fantastic group of designers, researchers, and content strategists (come work with us). I'm also currently working on a book called From Button Copy to Bots for Rosenfeld Media. 

I've spent most of my career working alongside designers and researchers to make the words in digital product interfaces easier to understand and use. 

I've always been a word nerd. I started my career working with words for Canadian art organizations. Then I moved to London, UK where I worked with words (and started building digital products) in an agency environment. When I grew tired of that, I traveled around the world for a year and co-founded Contentini, a boutique content strategy agency.

I boarded up Contentini to join Facebook as one its first product content strategists. After spending two years at Facebook's HQ in Menlo Park, California, I relocated to their London, UK office where I was the inaugural member of the UX team. 

After four incredible years, I left Facebook and spent some time fixing up an old house in the Languedoc region of France. I dabbled in some freelance projects and then eventually moved to New York where I led Shopify's content strategy team, and worked on their design system Polaris

I live in a tiny old house in downtown Toronto, Canada with my husband Dan and a bunch of friendly, nut-loving backyard squirrels.

Homepage image from Pexels.